Posts Tagged ‘thought leadership’

Why do you blog?

Why do you blog?

April 27th, 2010 | Marketing, Motivation, Social Media | Chris | View Comments

On the surface it’s a simple question: why do you blog? As in, why do you bother to pay for hosting, write regularly, and give away (for free) whatever original thoughts and ideas that flutter into your head? It’s a question I get asked fairly regularly, usually by friends and family. Most don’t understand why I feel the need to dedicate 5-10 hours a week writing blog posts when there is a scarily-good chance that nobody else will ever read them, let alone quote me from years later.

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How to write a white paper

How to Write a White Paper

March 24th, 2010 | Advertising, Making Money, Marketing, Publicity | Chris | View Comments

Authoring white papers is something almost every type of technical company has done or will do at one point or another. Even non-technical companies publish them (along with case studies) to show thought leadership and ‘enhance’ brand reputation. But for those who are new to this 20-something year old marketing device, what is it exactly and how do you write one?

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