I’m Here, Are You?

March 26th, 2010 | Leadership, Making Money, Motivation | Chris | View Comments

For years there was a terrible trend in corporate America. Automate, eliminate, exacerbate (our customers’ frustration). There are so many instances where having a real person, who thinks real thoughts, and can make real empowered decisions is the difference between a customer for life and just another RMA. For small businesses, this knowledge can be both a blessing and a curse.

Eight (More) Ways to Ruin your Social Media Marketing

March 18th, 2010 | Advertising, Leadership, Marketing, Publicity | Chris | View Comments

Businesses just don’t get social media. As a rule, a business can’t. A business is a non-feeling entity, whereas a social group is composed of individuals interacting with one another. The people in the business, therefore, *can* get it. Think about it: although you can install a quick plug-in to automatically tweet and ping all of your networks for you, eventually you need some authentic content behind it that gets put out there for the world to see. The question is, who in your organization is that person who takes the time to create it, and what is it that they’re making in the process?

New Digg Faster, No Log-In Required

March 14th, 2010 | Administration, Advertising, Marketing, Publicity, Tools | Chris | View Comments

That’s right. Popular social new site Digg is reported to be undergoing an overhaul that will change the fundamental way the system works. No longer are users required to be logged in to submit an article for Digging, and as a bonus, Digg is looking at new ways to reward submitted sites with traffic without having to make the main page.

Christopher Foundas Receives Certification in Inbound Marketing

February 17th, 2010 | Advertising, Leadership, Marketing, Publicity | Chris | View Comments

Charlotte, NC, February, 17 2010 – Inbound Marketing University awards the Inbound Marketing Certification to Christopher Foundas as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

Luxury Apartments are ill-named

February 8th, 2010 | Marketing | Chris | View Comments

I currently live at the Worthington Luxury Apartments (under new management from Ohio/Michigan as of August 2009), and I have to admit, it’s been anything but easygoing. From the lack of salting/sanding during the recent winter storm, to the downright lack of amenities, I really do think the tenants should be petitioning to have them change names. After all, once the Starbucks broke their lease and closed their in-complex store, what luxury was there to be had here?