Posts Tagged ‘ibm’

How successful was IBM’s Smarter Planet Campaign?

July 20th, 2010 | Leadership, Making Money, Marketing | Chris | View Comments

I’ll give you an abstract thought for the day. It’s one that I don’t know the answer to, so you’re free to make up your own mind. Back when the depression was just starting, IBM kicked off their “Smarter Planet” marketing campaign, claiming that it was the opportune time to makeover the world in a new, analytics drive network.

IBM Global Entrepreneur Initiative

May 2nd, 2010 | Leadership, Making Money, Marketing, Publicity | Chris | View Comments

Are you a software development business that’s trying to cook up some advanced, plant-saving analytics? If so you’re in luck. IBM (short for I Blame Microsoft) is taking a similar move to that of their arch nemesis, and creating a program to connect entrepreneurs with support, access to funding, and (you guessed it) IBM technology to power their designs.