Eight (More) Ways to Ruin your Social Media Marketing
Businesses just don’t get social media. As a rule, a business can’t. A business is a non-feeling entity, whereas a social group is composed of individuals interacting with one another. The people in the business, therefore, *can* get it. Think about it: although you can install a quick plug-in to automatically tweet and ping all of your networks for you, eventually you need some authentic content behind it that gets put out there for the world to see. The question is, who in your organization is that person who takes the time to create it, and what is it that they’re making in the process?
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