Lock down your Facebook info
I’m not the only one who hates the new Facebook changes. Popular technology site Lifehacker just had two really good posts on how to protect your information on Facebook.
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One more reason to not trust facebook
Facebook appears to be returning to its old ‘Stalkerbook’ roots. I have never encountered an organization that is so eager to share your personal information with everyone they can! From a marketing perspective, I get it, it’s important to have good personae to design your products and services for. If accurate, that’s valuable information most companies would pay any amount of information for. As a consumer, however, setting up a Facebook account could soon mean waiving important constitutional rights for privacy.
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Eight (More) Ways to Ruin your Social Media Marketing
Businesses just don’t get social media. As a rule, a business can’t. A business is a non-feeling entity, whereas a social group is composed of individuals interacting with one another. The people in the business, therefore, *can* get it. Think about it: although you can install a quick plug-in to automatically tweet and ping all of your networks for you, eventually you need some authentic content behind it that gets put out there for the world to see. The question is, who in your organization is that person who takes the time to create it, and what is it that they’re making in the process?
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Study Shows Impact of Facebook Fan Pages
One of the first things a modern entrepreneur does is start a Facebook Fan Page. It takes 5 minutes to configure, requiring only the most basic information about your business (name, address, hours, and a picture.) You send out your first round of invites to existing and potential customers…and freak out. You’ve started this thing going, now what do you do to maintain it?
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