The Art of the Press Release

Not all of us were blessed with an English Comp 101 Instructor who felt it was important to teach her students how to write a Press Release. But, I was, and as such it’s something I’ve come to appreciate throughout my business career. Not only is it your chance to build a deeper-better-stronger relationship with your local media contacts, but it’s also an excuse to create traffic-driving-content for your site at the same time.