On the surface, the dilemma is simple. Someone just needs to sign a lease for the space, pay rent, purchase equipment, coffee beans, cups, and some chairs and they can start brewing! It may sound simple, but are you going to take the time, money, and risk to do it? What if you’re the only one who wanted coffee in that complex? What if the coffee you brew only tastes good to you? What if the very second you sign the lease, someone right across the street opens the doors to a fabulous cafe?
These things happen, and its for that very reason entrepreneurs should be revered. They take the risks required to solve some of society’s largest problems, everything from street-side coffee-shops to advanced robotics labs. Entrepreneurship is a difficult subject to discern, yet one so vital that colleges and universities across the nation are starting to offer degree programs in ‘Innovation & Entrepreneurship’.
The ability to innovate and solve a problem is something that definitely sets an individual apart; but perhaps even more important is the difference between being an observer and a doer. This is the fine line between someone who can recognize that there’s a problem, and someone who will actually act on it. Forget leader and follower–anyone can make a critical observation and point it out to others. Its a rare few that have the tenacity to act on it.
A serial entrepreneur might go broke three, four, or more times before finding their big win. In the end however, they find a way to endure, to persevere against the odds, and to keep driving toward their goal. If their aim is true, and the problem is one society is willing to compensate for, they reap the unwritten bounty for their efforts. If they do it well, they might actually make ‘profit’.
Entrepreneurs are everywhere because problems are everywhere. The next time you stop and think ‘I wish’, remember, wishing isn’t just the realm of genies and fairies. There are other people looking to help make those little wishes come true.
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